The Multimedia Maven

Eric Schmidt Addresses NAA

Posted in multimedia maven by sybril on April 7, 2009

Google President, Eric Schmidt

Google President, Eric Schmidt

I didn’t have the opportunity to listen to Eric Schmidt’s keynote address live at the Newspaper Association of America national conference. However, thanks to technology, they streamed the speech live and linked to the audio as well as the coveritlive transcript.

Jeff Jarvis wrote a very stinging commentary prior to Schmidt’s talk. I couldn’t agree with him more.

Schmidt began his talking by saying,

I’m here because I want to talk about newspapers, information and the American Dream. Why is America so wonderful, why am I here, because of Freedom of Speech. Without Freedom of Speech, there can be no effective democracy. Without Freedom of Speech, there can be no, if you will, policing of the elites that dominate so many countries. America is a great idea precisely because it can change.

I started paraphrasing a bit for good measure.
Innovation and new inventions change the world and create jobs. The future will be technology driven. This will help to create the high paying jobs. As innovation and business success occurs and wealth is built in the background of Freedom of Speech.

He talked about the desparate need for transparency. If people had known about the pending economic crisis, they would have listened. Schmidt basically said that the media didn’t do a thorough job without saying it.

Redefinition of the newspaper of record, the one that records what is happening in your life, the local newspaper. It’s a national stage, a global stage, a business, stage. We have to reinvent what the paper means in this new environment.

Of course, I’ll have to make the time to listen to the rest of the speech. I just wanted to give you an incentive to do the same.

X-Men Origins: Wolverines Can't Fight Piracy

Posted in multimedia maven by sybril on April 3, 2009
Piracy New to Movie Industry: NOT

X-Men Origins: Wolverine

, this is the link to a New York Times article about movie piracy.  Look, this is really simple. The movie industry needs to learn from the music industry.  Stop promoting movies in advance without giving the consumer immediate access. Let the crowd do your marketing.  Some people will be more than willing to pay say $1.99 to download the movie to watch it one time.  The low cost structure is working wonders on iTunes.

Studios can still release the movie in theaters and on DVD, just do it simultaneously.  You can still do a limited VHS copy as well for the laggards if they are you target audience. (Hey, for the first time in world history five generation are living. Each is a niche and of course there are thousands if not millions of niches in within.) Most people want to be honest, give them a chance to do so.  Each area is a niche and aggregating movie, DVD and online sales will at least be more than what they get when the movie is bootlegged.  This is really a no brainer.

The arrogance and ignorance of studio executives is laughable as well.

Eric Garland, the chief executive of the file-sharing monitoring firm BigChampagne, called the widespread downloading of “Wolverine” a “one-of-a-kind case.” “We’ve never seen a high-profile film — a film of this budget, a tentpole movie with this box office potential — leak in any form this early,” he said.

From the aforelinked NY Times article

When American Gangsta came out in 2007, it experienced unprecedented bootlegging. I realize in Hollywood’s mind, it wasn’t an “A” list film, how could it be with Academy Award winners Denzel Washington AND Russell Crowe in the film? Yes, I’m being facetious.

We all have to be willing to learn from everybody. Nobody is beneath you anymore. To ignore a lesson, just because it wasn’t packaged a certain way is insanity. I guess that’s why so many other industries, news included are doing the same things over and over again and expecting different results. When local news teases a story, it is googled and there is no need to watch. Weather can be gotten from weather.com. Traffic can be gained any number of ways. All industries need to be awake and relevant.

I digress, for the movie industry, there is still an audience and most are willing to pay. Give an audience limited choices increases dishonesty. Give the audience more choice and you are more likely to decrease dishonesty.

X-Men Origins: Wolverines Can’t Fight Piracy

Posted in multimedia maven by sybril on April 3, 2009
Piracy New to Movie Industry: NOT

X-Men Origins: Wolverine

, this is the link to a New York Times article about movie piracy.  Look, this is really simple. The movie industry needs to learn from the music industry.  Stop promoting movies in advance without giving the consumer immediate access. Let the crowd do your marketing.  Some people will be more than willing to pay say $1.99 to download the movie to watch it one time.  The low cost structure is working wonders on iTunes.

Studios can still release the movie in theaters and on DVD, just do it simultaneously.  You can still do a limited VHS copy as well for the laggards if they are you target audience. (Hey, for the first time in world history five generation are living. Each is a niche and of course there are thousands if not millions of niches in within.) Most people want to be honest, give them a chance to do so.  Each area is a niche and aggregating movie, DVD and online sales will at least be more than what they get when the movie is bootlegged.  This is really a no brainer.

The arrogance and ignorance of studio executives is laughable as well.

Eric Garland, the chief executive of the file-sharing monitoring firm BigChampagne, called the widespread downloading of “Wolverine” a “one-of-a-kind case.” “We’ve never seen a high-profile film — a film of this budget, a tentpole movie with this box office potential — leak in any form this early,” he said.

From the aforelinked NY Times article

When American Gangsta came out in 2007, it experienced unprecedented bootlegging. I realize in Hollywood’s mind, it wasn’t an “A” list film, how could it be with Academy Award winners Denzel Washington AND Russell Crowe in the film? Yes, I’m being facetious.

We all have to be willing to learn from everybody. Nobody is beneath you anymore. To ignore a lesson, just because it wasn’t packaged a certain way is insanity. I guess that’s why so many other industries, news included are doing the same things over and over again and expecting different results. When local news teases a story, it is googled and there is no need to watch. Weather can be gotten from weather.com. Traffic can be gained any number of ways. All industries need to be awake and relevant.

I digress, for the movie industry, there is still an audience and most are willing to pay. Give an audience limited choices increases dishonesty. Give the audience more choice and you are more likely to decrease dishonesty.

Clay Shirky Here Comes Everybody

Posted in Change, Clay Shirky, Dr. Syb, Here Comes Everybody by sybril on March 28, 2009

I haven’t had a chance to read this book yet. I’m so behind. However, I’m showing this video to my class.

Tim Berners-Lee on the Future of the Web

Posted in Innovation, Innovators, TED, Tim Berners-Lee, World Wide Web by sybril on March 28, 2009

I’m watching this video by the father of the web. Like most innovators, Lee’s boss initially ignored him when he created the World Wide Web. Lee isn’t the best speaker but he’s a heck of a thinker. The video is from TED.

Entrepreneurs Unite!

Posted in Uncategorized by sybril on March 26, 2009

I just scanned this article on CNN.com. If you can’t work for someone else, work for yourself. I know starting a business isn’t for everyone. I’m talking to the people and you know who you are, who just need some encouragement. Go for it!! You really have nothing to lose. Keep your day job if you can. Keep your side hustles and hustle a little more for a little while and see what happens.

Text vs. TXT

Posted in Uncategorized by sybril on March 23, 2009

The real question is do you care about the fate of newspapers? This is more a testament to the value of text versus txt. As the younger generation seemingly moves away from the written word whether in a book or in a newspaper, what are the implications for society at large? Many are losing the art of constructing a grammatically correct sentence free of spelling errors. The brain processes images differently than the printed word. We have no idea what we are sacrificing by so readily abandoning words for pictures. Of course, Neil Postman talked about this at length in his book Amusing Ourselves to Death. But again, how many people have read the book?
Mind you, I love video but I am also an avid reader. And for the most part when given a choice, you’ll find me reading instead of watching television.

Yesterday, the Editor and Vice President of Audience and Content Development Mark Silverman (who spoke to my students last week) wrote this editorial about the state of newspapers. Today, CNN.Com published this story about newspapers.

The question is who will read the articles about the demise of newspapers? Who will address societal apathy? Who will remind people about the value of the written word and not only give them a reason to read it but the time to do so? So many people are so busy trying to keep their jobs and put food on the table, they do not have time to pay attention to anything else. And when they finally come up for air, they do not want to deal with anything that is intellectually alienating.

This is really a terrifying time in American history, not just because of the terrorists, global warming, environmental issues, people having more and being less happy, the economic crisis and so much more, but also because the very core values of America are being revealed as suspect. The American Dream turned out to be a nightmare and few want to admit that greed was a very poor reason for success. It’s time for our nation to reinvent itself with an agreed upon purpose to avert this identity crisis and realize our true greatness.

Twitter CEO at TED Conference

Posted in Dr. Syb, social media, social media marketing, TED, Twitter by sybril on March 20, 2009

Posted in Dr. Syb, Seth Godin, social media, social media marketing by sybril on March 20, 2009

I think I’m going to use this one by Seth Godin.

Social Media Marketing

Posted in Dr. Syb, Perry Belcher, social media, social media marketing by sybril on March 20, 2009

I am preparing to teach a graduate class on Public Relations, Advertising and Marketing. In addition to the texts that I’ve selected, I will use social media tools to demonstrate to the students how they can create campaigns on and off line. It is important to have an integrated strategy. Let me know if you think I should include this video clip. I’m watching it on You Tube right now.

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